Attract almost anything using Google Adwords

Posted June 4th, 2010 by Kris Borgraeve

Haven't we all dreamed of a trick that would bring us more clients, new customers or networking opportunities overnight? The new generation of online marketing experts knows a lot about life in this Google era. At University of Western Australia we met 2 new experts in Google Adwords.

The $6 dollar campaign that led to a new job

Inspired by an American example, thousands of online marketing experts are now figuring out how you copy a good idea. An American entrepreneur (Alec Brownstein) discovered a personal message disguised as an Ad campaign...googling his own name. The $6 dollar campaign was creative enough to get the campaign owner a new job.

I don't need a job, I need customers

Of course you do. This highly creative use of the Google Adwords tool is certainly not what it was designed for. But it shows that creative use of the technology and tools out there, can help us all building a solid marketing solution for our customers. With good keyword analysis, the right amount of money spent on Google Adwords, and some daily analysis of your Google Analytics, you can make the difference and attract more visitors to your website.

Send them to Kirby Swim in Mandurah

Sebastian and Chris in Western Australia dedicated their Google Online Marketing Challenge voucher to a campaign for olympic gold medallist Bill Kirby. He wants to attract more customers to his swim lessons in Mandurah. Watch the video to see what the 2 students have learned from their experience.

Bookmark/Search this post with: